Privacy Policy

This Privacy Policy provides information on the collection, use, sharing and processing of personal information by Entropy Technologies Digital Pty Ltd (ACN 672 926 082) ("Entropy", "we", or "us") in connection with your use of the Entropy website, any applications launched by Entropy (including but not limited to Entropy API), and social media pages that link to this Privacy Policy and marketing activities. For the purposes of this Privacy Policy, "personal information" or "personal data" means information that relates to an identifiable individual. For example, this could include among other things your name, address, email address, business contact details, or information gathered through your interactions with us via our website or application. Our terms of use can be found at www.entropy-technologies.com/terms-of-use.

This Privacy Policy applies to:

• Visitors and users of the Entropy website and any application launched by Entropy (including, but not limited to Entropy API);
• Subscribers of Entropy marketing information; and
• Suppliers, business partners and their representatives.

1. What kinds of personal information do we collect and hold?

The personal information we collect and hold is dependent on your relationship with us and reflects what is reasonably necessary for our business functions and activities. The following are some examples of the types of personal information that we may collect from you directly or indirectly:

• Name, addresses, email addresses, telephone numbers, age and gender;
• Your stated or likely preferences, for example whether you may be interested in promotional campaigns;
• Your interactions with our customer service representatives (for example, by filling out our ‘Contact Us’ form for coaching, training, record keeping and dispute resolution purposes);

2. How do we collect personal information?

We collect your personal information when:

• You visit our website;
• You register with us (for example, to create an account or sign up to receive information from us);
• You interact with us on social media or online;
• You take part in our promotions, testimonials, surveys and focus groups;
• You communicate with us online through our customer service representatives; or
• You deal with us in other ways involving a need for personal information to be provided such as if claim against us.

Most of the personal information we collect and hold about you is from your direct dealings with us. We may sometimes collect your personal information other than from you directly.

3. How do we hold personal information?

All personal information we hold is stored on our online servers. These may be operated by us or by our service providers. In all cases, we have industry standard information security measures aimed at eliminating risks of unauthorised access to, and loss, misuse, or wrongful alteration of, personal information. In particular, we use encryption for our services and maintain access control for authorised users. Our security procedures are reviewed from time to time and updated when required.

Personal information in our possession may be retained in offline archival storage. Generally, we will destroy personal information after a period of seven (7) years following its collection unless it is required, or may be required, to be kept for a longer period.

4. Why do we collect, hold, use and disclose personal information?

We collect, hold, use and disclose personal information in ways people would reasonably expect and where it is reasonably necessary for our business, for example:

• To monitor use of our websites, applications and online services, and improve and protect our products, content, services and websites;
• To learn of your likely preferences so that we may promote goods and services to you in a way which may be of most interest to you;
• To assist in investigating your complaints and enquiries;
• For account management and verification;
• For our internal business and management processes;
• For use in connection with legal claims, litigation, compliance, regulatory and investigative purposes as necessary; and
• For any other purposes that would be reasonably expected by you and to allow us to comply with our obligations under the law or where permitted by law.

We also disclose personal information we collect for purposes which are incidental to the sale and promotion of our goods and services to you. For example, we may disclose your personal information within our business and to our service providers who assist us in our day-to-day business operations.

We may anonymise and aggregate your personal information to evaluate the effectiveness of our applications, softwares and websites. We use this anonymised data for internal purposes only and do not share such data with third parties.

5. Direct Marketing

If you have consented to receive direct marketing material from us, you may receive offers that are tailored towards your preferences based on the information provided to us by you, your use of our websites and applications. You have the right to opt-out of direct marketing at any time. You can do this by following the instructions on our direct marketing material

6. Website and app tracking

We may also indirectly collect personal information about you by accessing data from other sources and then analysing that data together with the information we already hold about you in order to learn more about your likely preferences and interests. When you visit our websites, social media pages or applications, or click on our advertisements on the online media of other companies, we may collect information about you using technology which is not apparent to you, for example cookies. This may include your purchase history, electronic device information, IP addresses, log information, browser type and preferences, location information, online identifiers to enable cookies and other similar technologies. You can refuse, control and set your cookies preferences by changing your browser settings, however, please note that if you opt to reject our cookies, you may not be able to use the full functionality of this website or other applications.

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

By using this website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy for the purposes set out above.

7. How can you enquire about, access and correct your personal information?

Access to personal information: We will provide you with access to any of your personal information we hold (except in limited circumstances recognised by law). If you wish to access your personal information, please contact our Privacy Officer at privacyofficer@entropy-technologies.com.

Before we provide you with access to your personal information we may require some proof of identity. We may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

Correction of personal information: We take reasonable steps to ensure that the personal information we collect and store, use or disclose is accurate, up-to-date and complete. However, we rely on you to advise us of any changes to your information to help us do so. If you believe your personal information requires correction, please contact our Privacy Officer at privacyofficer@entropy-technologies.com.

8. How can you complain about our management of personal information?

If you wish to complain about a breach of the privacy rules that bind us, you may contact our Privacy Officer at privacyofficer@entropy-technologies.com. We may discuss your complaint with our personnel and our service providers and others as appropriate.

Our Privacy Officer will investigate the matter and attempt to resolve it in a timely way. Our Privacy Officer will inform you in writing about the outcome of the investigation. If our Privacy Officer does not resolve your complaint to your satisfaction and no other complaint resolution procedures are agreed or required by law, our Privacy Officer will inform you that your complaint may be referred to the Privacy Commissioner for further investigation and will provide you with the Commissioner’s contact details.

9. Sharing your personal information overseas

Data may be shared internationally for the purposes of tracking the usage and functionality of our websites. We may allow your personal information to be shared with those who are in countries other than your own location. We do this where we have made a business decision to store our data with a trusted service provider who is in the business of providing technical/network support, data storage, analysis and processing services. These services commonly involve diverse geographic locations which change from time to time for reasons which include data protection and processing efficiency.

If you would like more information about the safeguards we employ when transferring your data oversees, or details about the data accessed by overseas recipients, please contact our Privacy Officer at privacyofficer@entropy-technologies.com.

10. Changes to our Privacy Policy

This Privacy Policy is current as indicated at the end of this page and available on our website at www.entropy-technologies.com/privacy-policy. We may amend our Privacy Policy from time to time, without notice to you, to take into account new laws and technology, changes to our operations and practices, and the changing business environment. However, if there is an important change that we wish to highlight to you, we will inform you in another way (for example via a pop-up notice or statement of changes on our website). By continuing to use our website or applications, and continuing to provide us with your information, you confirm your acceptance of these changes.

11. More information

More information about privacy law and privacy principles is available from the Privacy Commissioner. The Privacy Commissioner may be contacted at www.oaic.gov.au (email: enquiries@oaic.gov.au) (Australia).