Privacy Policy

Effective Date: July 7th 2024

This Privacy Policy governs the manner in which Entropy collects, uses, maintains, and discloses information collected from users (referred to as "you" or "user") of the Entropy website and its Applications (referred to as "the Website"). The Website is owned and operated by Entropy Technologies Digital Pty Ltd (ACN 672 926 082) (referred to as "we," "us," or "our"). This Privacy Policy applies to the Website and all products and services offered by Entropy.

Your Consent

By using the Website, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy.

Personal Information We Collect

We may collect various types of personal information from you, including but not limited to:

• Full name, date of birth, address, email address, and phone number
• Sensitive information such as health information, ethnic or racial origin information, religious belief information, genetic information, and biometric information

1.Collection of Personal Information

We collect personal information from you in the following ways:

• a. Active Information Collection: Personal information may be collected when you interact with the Website, such as when you request services, subscribe to alerts or newsletters, complete forms, communicate with other users, or participate in offers or promotions.
• b. Passive Information Collection: We may collect information about your visits to the Website, including location, date, time, duration, and pages accessed. This information may be collected using technologies such as cookies, Internet tags or web beacons, and log files.

Use of Personal Information

We may use your personal information for the following purposes:

• Providing and improving our services
• Responding to your inquiries and requests
• Sending technical, administrative, or legal notices
• Fulfilling transactional obligations
• Marketing and communication purposes, including newsletters and promotional materials
• Maintaining our relationship with you
• Conducting statistical analysis and market research
• Data analytics for health and lifestyle trends (Health Data)
• Sharing personal information with trusted third parties for the purposes described in this Privacy Policy

2.Protection and Security of Personal Information

We are committed to safeguarding the privacy and security of your personal information. We take reasonable measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, we cannot guarantee the security of information transmitted over the internet.

3. Disclosure of Personal Information

We may disclose your personal information to third parties in the following circumstances:

• To our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as necessary for the purposes stated in this Privacy Policy
• If required by law or to protect our rights, property, or public safety
• In the event of a merger, acquisition, or sale of our company or assets

4.Transborder Data Flows

We generally do not transfer personal information to foreign countries. However, if necessary, we will ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

5.Data Retention

We retain your personal information for as long as necessary to provide you with our services or as required by law. If you wish to delete your information, please contact our privacy officer using the contact details provided in this Privacy Policy.

6.Links to Third-Party Websites

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites. We encourage you to review the privacy policies of those third parties before providing any personal information.

7.Access and Correction of Personal Information

You have the right to access, review, and amend your personal information held by us. To do so, please contact our privacy officer using info@entropy-technologies.com.